Research Interests: Social computing, business analytics, social data mining
I am an Associate Professor in the Centre for Decision Research, Leeds University Business School, University of Leeds.
I received my Ph.D degree in Computer Science from the University of Warwick and worked as a Research Associate in the Psychometrics Centre, Cambridge Judge Business School at the University of Cambridge. Before joining Leeds, I was a lecturer at the University of Bath. I was also a Visiting Researcher in the National Lab of Pattern Recognition (NLPR) at the Chinese Academy of Sciences.
My research interests lie in the intersection of data science and business management, focusing on understanding human behaviour through psychological experiments, big data analytics, and machine learning modelling. My work develops algorithms that identify human traits and characteristics from various forms of unstructured data—decoding identity and emotions from images, extracting personality patterns from text, and detecting behavioural signals from digital footprints. These approaches generate human-centred insights that drive better decisions and outcomes, ultimately guiding governments, public sector organisations, and businesses to transform their operations and make their services more cost-effective and user-friendly. I am particularly interested in:
I am accepting PhD students and am interested in supervising topics related to the above areas using big data and machine learning techniques. Students are also welcome to propose their own topics. I also welcome visiting PhD students. Please send me an email with your CV and research statement for further discussion. Scholarship opportunities: University, White Rose
Visiting and Post-doc researchers are welcome to apply for competitive fellowships. For example RS visiting fellowship