Research Interests: AI for Business, Business Analytics, Behavioural OR, Unstructured Data Mining, Human Factor
I am an Associate Professor in the Centre for Decision Research at Leeds. I obtained my Ph.D degree in Computer Science from Warwick and taught at Cambridge and Bath before. My research group operates at the intersection of business analytics and human behaviour. We build predictive machine learning and decision-support models to solve complex operational problems across finance, marketing, and management. While conventional analytics relies heavily on structured, transactional data, our core focus is extracting actionable signals from the unstructured data (e.g., images, text and digital footprints) that drives real-world choices. Many of these signals are psychological rather than operational: personality, emotion, confidence, perceived competence and other human traits inferred from faces, language and online behaviour. This approach is particularly powerful in environments where traditional data is sparse, delayed, or uninformative. We work closely with colleagues across finance, marketing, operations and psychology, and with external partners including government departments, research councils, policing, and enterprises.
Current research interests:
We welcome enquiries from prospective PhD students with backgrounds in operational research, analytics, computer science, statistics, psychology or a quantitative business discipline. Projects typically combine a substantive decision problem with methodological work in machine learning, and there is scope to weight the balance towards either. PhD Scholarship opportunities: University, White Rose. Visiting and Post-doc researchers are welcome to apply for competitive fellowships. For example RS visiting fellowship , MSCA Postdoctoral Fellowships.
Please contact me via email to discuss potential research opportunities. In your initial email, please include:
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